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Base Camp Meta
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    • Home
    • Metasearch Educational
    • Services
    • Learning Hub
    • Contact Us
  • Home
  • Metasearch Educational
  • Services
  • Learning Hub
  • Contact Us

Services

Train the Hotelier

Train the Hotelier

Train the Hotelier

We will work with your staff to provide a comprehensive training program covering all-things meta.  We can provide training online, or onsite.  


Topics will be customize as needed, however we recommend the following:


  • Setting Goals
  • Meta Distribution / Connectivity
  • Campaign Optimization
  • Rate Parity
  • New Customers vs. Channel Shift
  • Budgeting for Meta
  • Direct Response Marketing

Train the Agency

Train the Hotelier

Train the Hotelier

Digital Marketing Agencies are often asked to run metasearch campaigns for their hotel clients.  While meta has many similarities to SEO/SEM, it is also very different.  


We can include everything listed for the Hotelier training module, but would also recommend:


  • Meta vs. Branded Search Terms
  • Non-branded Search on Meta
  • Remarketing With Meta
  • Data Analytics & Tracking
  • Going Beyond Google
  • Cross-Channel Optimization



Contact Us

Guest Speaker

Train the Hotelier

Guest Speaker

We love talking about Metasearch and everything relating to it.  We would be honored to serve as a guest speaker for your upcoming event(s), both online and onsite.  


Recent speaking engagements include:



  • HSMAI Marketing Strategies Conference 2020, Mythbusting Your Meta
  • Direct Booking Summit Miami, Keynote Speaker
  • 2019 Wyndham Global Conference

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