Services

Train the Hotelier

We will work with your staff to provide a comprehensive training program covering all-things meta. We can provide training online, or onsite.

Topics will be customize as needed, however we recommend the following:

Setting Goals
Meta Distribution / Connectivity
Campaign Optimization
Rate Parity
New Customers vs. Channel Shift
Budgeting for Meta
Direct Response Marketing

Train the Agency

Train the Hotelier

Digital Marketing Agencies are often asked to run metasearch campaigns for their hotel clients. While meta has many similarities to SEO/SEM, it is also very different.

We can include everything listed for the Hotelier training module, but would also recommend:

Meta vs. Branded Search Terms
Non-branded Search on Meta
Remarketing With Meta
Data Analytics & Tracking
Going Beyond Google
Cross-Channel Optimization

Guest Speaker

Train the Hotelier

Guest Speaker

We love talking about Metasearch and everything relating to it. We would be honored to serve as a guest speaker for your upcoming event(s), both online and onsite.

Recent speaking engagements include:

HSMAI Marketing Strategies Conference 2020, Mythbusting Your Meta
Direct Booking Summit Miami, Keynote Speaker
2019 Wyndham Global Conference