This video provides an overview of why metasearch is such an important part of your direct bookings strategy.
In this segment, we explore the difference between generating new business from meta vs. shifting bookings from OTAs. Hint - you can do both!
Our goals dictate our path! Here we talk about setting goals for meta, and understanding how your strategies change based on your objectives.
Budgeting can be difficult, especially with so many disruptors in the industry. This video provides guidelines to help plan your budget strategy.
Yes, you most certainly can!
OTAs have different objectives than you. For a more in depth answer, check out our blog article at https://metasearchmarketing.com/f/how-to-compete-with-otas-on-meta
Short answer, Yes!
Longer answer, still yes, but keep in mind loyalty rates are not exclusive to brands. Even your book direct rates can be used here. You will want to consider what you have for rate parity clauses with the OTAs though.
Here again, short answer is Yes. Longer answer is too long to type here. However, watch for our upcoming webinar segment on this very topic!